Miller Beer Ads - 1851 Words

Good Call In television commercials and magazine ads, Miller uses sex, and woman as a way to grab your attention and to sell the product. We all have heard the saying sex sells but how far can alcohol companies take it. In their latest commercials, Miller uses two very attractive female twins that argue about to positive aspects for why they drink Miller. One argues she drinks it for the great taste and the other because it s less filling. This leads to a fight between these two very sexy twins ripping each others clothes off and wrestling around in a fountain of water; they strip each other down to just their underwear. Alcohol advertising, especially in the broadcast media, represents the single greatest source of alcohol†¦show more content†¦I don t think so. If you go to the bars a lot, then you know who the drinkers are because of their big beer-belly s hanging out of their shirt. Drinking beer, if you ask me, can make a man look like he s pregnant. The history of Miller Brewing Company began in the mid-19th century, when a determined immigrant, Frederick John Miller, born November 24, 1824, brought his passion for beer to the United States. Miller, who had been a renowned German brewer since 1849, arrived in the United States and settled in Milwaukee, Wisconsin in 1855. In 1855, Miller purchased a small brewery called the Plank Road Brewery in Milwaukee, Wisconsin for $2,300. Through his determination and character, Frederick Miller began building his own American dream - barrel by barrel. He produced the finest quality beer, made from locally grown hops and barley, and using a unique brewer s yeast that he hand-carried from Germany. (The yeast they use in our beers today is a descendant of that very yeast so treasured by our founder!) Before his death in 1888, Frederick Miller became one of the early pioneers of bottling beer. After his passing, Frederick Miller s immediate family members continued his legacy, and guided the company with progressive, uncompromising character through two world wars and prohibition. In 1903, Miller named its most popular beer, High Life, and the Champagne of Bottled Beer was born! Today, Miller s Brewery in Milwaukee (and the historicShow MoreRelated Miller Beer Ads Essay1787 Words   |  8 PagesMiller Beer Ads In television commercials and magazine ads, Miller uses sex, and woman as a way to grab your attention and to sell the product. We all have heard the saying â€Å"sex sells† but how far can alcohol companies take it. In their latest commercials, Miller uses two very attractive female twins that argue about to positive aspects for why they drink Miller. One argues she drinks it for the great taste and the other because it’s less filling. This leads to a fight between these twoRead MoreHigh Class Beer And Low Class Fashion1297 Words   |  6 PagesClass Beer Sold In Low Class Fashion An advertisement can be a lot like a persuasive essay. A promoter wants their audience to buy their product much like a essay writer wants their audience to buy into their thesis. Just like an essay an advertisement has a criteria in which it must fulfill in order to achieve its goal. Certain things the creators do will either help entice the audience , or will deter the audience from ever looking at the ad again. The general public will see thousands of ads inRead MoreHow Men Read Beer Essay768 Words   |  4 PagesBeer advertisement can be looked at from very different points of view. Beer drinkers are targets who have one thing in common, which is peer pressure. Peer pressure could be anything from looking good socially and physically to having a good time. 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This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial isRead MoreMarketing Analysis : Marketing Industry1616 Words   |  7 PagesLime, Budweiser’s slogan is known as the King of Beers. Illustration 2 is an image of Budweiser’s successful line extension of beers that are popular throughout the world due to their good marketing strategy and customer loyalty. Illustration 2 Budweiser has been able to come up with new beers that appeal to drinkers who are tired of the same old beer; they have capitalized on the opportunity to expand their product line. They created beers with unusual flavors and higher alcohol, like BudRead MoreProduct and Competitve Environment for Miller Brewing Company2499 Words   |  10 PagesProduct and Competitive Environment Miller Brewing Company is an American beer brewing company founded in 1855. It is owned by SABmiller, which is the second largest brewer in the world behind Anheuser-Busch. The company is most famous for its Miller brand beer, and its varieties. The most popular one is Miller Lite, followed by Miller Genuine Draft, Miller 64, and Miller High Life. In addition to these four popular ones they have ten different more beers. The company currently has seven main brewing